Evaluate Your Site's Content

Users of your site come with a need for specific content, and your site has to help them satisfy that need. What follows is a list of expected topics and pages, as well presentation methods your users might expect from a well run organization.

Pages and Topics your end users might need from your site.
     1. Contact information email, address, map, phone, fax.
     2. Purpose of organization.
     3. History of organization.
     4. Product lines.
     5. Achievements (parts produced, impact on clients).
     6. Capabilities.
     7. Staff and training.
     8. Certifications.
     9. Proprietary technology or processes.
     10. Glossary of terms.
     11. Services you provide.
     12. Clients you seek to serve (run amounts, materials, age ranges).
     13. Testimonials.
     14. Checklist of steps serve the end user.
     15. How you help the end user.
     16. Why use your services.
     17. Technology you use.
     18. Product lines you offer.
     19. How to order.
     20. How to request a quote.
     21. Sign up form.
     22. Frequently asked questions.
     23. Problems and solutions.
     24. Why you are the best value for the end user.
     25. Glossary of terms.
     26. Specials.
     27. Calendars.
     28. Ad or special sheets.
     29. Email one click offers.
     30. Benefits of your products and services.
     31. Mission and vision.
     32. Board members or trustees.
     33. Major contributors.
     34. Giving trees or walls.
     35. Programs your organization provides.
     36. Our measures and performance.

Presentation methods your end users have come to expect.
     1. Slide show.
     2. Image map.
     3. Gallery.
     4. Pictures.
     5. Articles full page.
     6. Articles read more.
     7. Entry form.
     8. Downloadable documents.
     9. Video.
     10. Help links in catalogs.
     11. Help pictures in catalogs.
     12. Specification sheets in catalogs.

Two points to think about.
 1. While long, the above list does not cover everything.
 2. Every item does not apply to your organization, but many do.