Evaluate Your Site's Technology With These 25 Check Points
Here is a simple site evaluation with 25 check points.
What percent optimal are you?
Score 1 point for each statement true for your site. Multiply the
total by 4 to get your percent optimal.
Above 95, A
Above 85, B
Less than 85, very marginal
1. The customer can find the product or service
they need with 1 click.
2. The site is structured correctly so that
search engines can properly index it (natural Search
Engine Optimization).
3. Home page and all other
pages load in less than 1.5 seconds.
4. Site automatically presents pages
correctly formatted for desktop, tablet, or mobile.
5. The home page has an obvious phone number, domain, and address.
6. From the home page is it obvious what you sell or deliver
so that the potential customer knows immediately you can help them.
7. The site provides proof of your ability to help
them meet their needs.
8. The end user can get their need met immediately from the home
page.
9. Images and text truthfully portray your capabilities.
10. Clicking and scrolling minimized and if needed only in one direction.
11. Slide shows have an accompanying a full text article for those who want faster reading and printing.
12. No pull down or slide out menus because they violate the "Know at a Glance" principle.
13. No forced registration.
14. No hidden navs - the eye of the tiger is not a good place
to hide a link to trouble shooting manuals.
15. No jumbled layouts.
16. No animated gifs.
17. No music, video or sound without choice first by user.
18. No non-business font, colors, font-families, images, and text.
19. No cut and paste montages of stock photos.
20. No fake office, plant, or vistas.
21. No unnecessary or unexpected pop-ups.
22. No ads for other products.
23. No ad banners.
24. No third party analytics (slows sites down by factor of three, reveals user info).
25. No Third party databases systems (slows sites down by factor of three, reveals user info).