Do These Projects First

Invest in the correct order and get the biggest return from your internet operations.

No organization can afford to waste money, but many do by ignoring when they should invest in certain areas of their internet operations.

If we break your internet operations into six smaller operations, the correct order of where you should place superior effort (time, money, and resources) will become clear.

In order of importance to end user satisfaction and therefore a timeline of investment:
     1. Web site modernization.
     2. Natural Search Engine
          Optimization (SEO).
     3. Domain Promotion - finding and contacting your targets.
     4. Email Campaigns.
     5. Pay per Click.
     6. Social.

Core Premises to guide your analysis.


     1. Fundamental, if your site is not right for the site user, if they are dis-satisfied, then no sales, no profits, no community satisfactions. Your web site must be ready for the end users. Until then expenditures on the other operations will never meet expectations.


     2. Hype and noise have obscured the leading way of getting users on your site so they can be satisfied, domain promotion. The internet is only one form of communication, domain promotion covers the other much vaster and more effective methods.


     3. After domain promotion, the next in effectiveness is email. Email campaigns to a targeted, filtered list of former customers, or those who have opted in to receive your information out produce by a factor of 20 the remaining internet operations of Pay per Click and Social.


     4. The remaining internet operations of Pay per Click and Social will yield positive results. But they are far less effective than the the first four operations. Also Pay per Click and Social drop in effectiveness tremendously if used prior to the the first four operations.

Examine the above premises check where your projects fall along the timeline of investment. Do not waste resources, invest in the correct order.