Your Biggest Threat to Internet Success

The biggest threat to internet success is... Noise.

With today's tremendous outpouring of information, it has become much harder to pick the meaningful items for our situation. Our executive realities are saturated with supposed problems and opportunities, the advice we get weak and the vast majority of it is noise.

You probably have seen the earnest techie explaining how a technology is the silver bullet that solves every problem including acne.

You have also probably encountered another type of earnest technology disciple with this level of understanding, "I read a couple blogs about it, and they said it is just what we need."

Or if you study the problem yourself you find the academic work lags by about 20 years and analysis articles in industry trade literature matches the press releases of their advertisers.

While you, as an executive, have access to more information than ever, very little of it can be trusted and used as a basis for action. It is noise.

How to cut through the noise. Simply ignore it. Find and focus on the certainties, the truths, the principles, the realities, the things you know will work and build upon them. The page, Take Control, has some of those certainties to help you take control of your internet future.